Brand Confession

品牌自白

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榆林妇联幼儿园以图形标为设计出发点，可以增强品牌代入感；本次设计以石榴宝宝为原形，以扁平化的形式来进行呈现，将石榴简化，提取保留石榴的主要特征，使之更具趣味性，同时也更贴近小朋友的审美风格；石榴意指“一花多果，一房千子”；“和睦和谐，凝心合力”，将石榴作为头部造型突出“用爱养育，用心教育”的教育理念；另一方面，头部造型又是水滴造型，寓指“滴水之恩”。

麦吉乇在充分了解需求之后，采用局部夸张的手法，将头部放大，脸部缩小，同时融入石榴花的造型，形成对比；色彩选用石榴红、温馨黄，寓意红红火火，能够增强品牌的代入感，更加富有童趣。

Yulin Women's Federation kindergarten with graphic logo as the starting point of design, can enhance the sense of brand substitution; This design takes the baby pomegranate as the original shape and presents it in a flat form. It simplifies the pomegranate, extracts and retains the main features of the pomegranate, and makes it more interesting and more close to the aesthetic style of children. Pomegranate means "a flower more fruit, a room thousand sons"; "Harmony and harmony, coagulate the heart together", pomegranate as the head shape highlights the education concept of "raising with love, education with heart"; On the other hand, the head shape is water drop shape, meaning "dripping grace".After fully understanding the needs, McGhee doesnt like to enlarge the head and shrink the face by using local exaggeration. At the same time, he blends in the shape of pomegranate flowers to make a contrast. The color selection of pomegranate red, warm yellow, meaning red, can enhance the sense of substitution of the brand, more full of childlike fun.