Brand Confession

品牌自白

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ABC选用了盾牌形式的标志设计，具有国际化意义，结合花朵的稚嫩外形，为标志增添了柔软的孩子般的天真，具有仪式感的丝带造型，撑起了整个标志，代表着新生，希望，成就与收获；丝带上“feel the wisdom in the game，building moral character in learning”意为“玩出智慧，学出品行”，抽象化的字母“ABC”充分融入园所理念，字母A代表着山川，生长，积极向上；正如充满朝气的孩子，迎着太阳，沐着春风，在ABC玩中学，学中长，字母B代表着关爱，拥抱，平衡，正如ABC也致力于和家长孩子们一起打造温暖的幼儿天空，真正实现家园共育，打造孩子们快乐成长的港湾，字母C代表着向心力，积累积淀，灵活多变，正如ABC发掘孩子们的探索力，想象力，充分调动他们的自主性和灵活性，大胆开拓，积极创新，开辟独具特色的幼教新天地。

麦吉乇在充分了解需求之后，设计师想通过盾牌的图形寓意ABC拥有开阔的胸怀，雄炬的目光，以及多元化，一体化的办学思想，更代表ABC以合作为荣，以奋斗为乐，以事业为魂，形象刻画了“海盗天边天作岸，山登绝顶我为峰”的寓意。

ABC chooses the logo design in the form of shield, which has international significance. Combined with the tender shape of flowers, it adds soft childlike innocence to the logo. The ribbon shape with a sense of ritual holds up the whole logo, representing rebirth, hope, achievement and harvest. On the ribbon, "Feel the wisdom in the game, building moral character in learning" means "play wisdom, learn morality". The abstract letter "ABC" is fully integrated into the concept of the garden. The letter "A" stands for mountains, rivers, growth and positive progress. As energetic children, against the sun, in the spring breeze, playing in the ABC school, learning to grow, the letter B represents love, hug, balance, as ABC is also committed to parents and children together to build a warm baby sky, produced real home, make the children happy growth of harbor, the letter "C" represent the centripetal force, accumulate accumulate, flexible, Just like ABC excavates children's exploring power and imagination, fully mobilizes their autonomy and flexibility, boldly explores and actively innovates, and opens up a unique new world of preschool education.

Maggie torr after fully understand the requirements, the designers want to shield graphics implies ABC with open mind, the look of the male torch, and diversification, the integration of school-running idea, more cooperation on behalf of the ABC to be proud of, to strive for fun, to business as the soul, image depicts "pirates of the sky day for shore, mountain climb tiptop I for peak" of meaning.