Brand Confession

品牌自白

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如果把开亮·托蒙家亲子成长中心比做是一道浩瀚无垠的星海,那托蒙家亲子成长中心就是那一座灯塔,若云之缥缈又好似水之晶晶,闪闪荧光悬在空之间,给孩子带来希望,而海面是一面镜,镜下是吉祥物小海豚,将其内有温暖和外在阳光的特性诠释。

英文的设计融入在海浪的卷卷漩涡,浑圆平整的水花点缀其中,融汇成一只只爱心的图形来与吉祥物交相辉映,透过其中能直观体现成长中心的温暖和亲和力,让每一个还爱都能感受其中,使其茁壮健康成长。

色彩用了海蓝色装饰暖黄色为主,色调柔和符合儿童认知,辨识度高,具有传递“专业”、“温暖”,“快乐”的概念,并且赋予其色彩独有的情感,再与其室内搭配融合,加深标志的记忆点。

Logo与字体形态保持了一致,也增强了一体化的感觉,使得其中有一种浑然天成的感觉。

If we compare the Kailiang-Tomorrow home Parent-Child Growth Center to a vast and boundless sea of stars, Thetomorrow home Parent-Child Growth Center is a lighthouse, like the indistinct clouds and like the crystal of water, shining fluorescence hanging in the air, bringing hope to children, while the sea is a mirror, and under the mirror is the mascot dolphin, interpreting its characteristics of internal warmth and external sunshine.

The English design is integrated into the swirling vortex of the waves, and the rounded and flat water splashes are embellished in it, blending into the graphics of a love heart to reflect with the mascot, through which the warmth and affinity of the growth center can be intuitively reflected, so that every love can feel it and make it grow strong and healthy.

The colors are mainly navy blue decorative warm yellow, soft tones in line with children's cognition, high recognition, with the concept of "professional", "warm", "happy", and give its The color is unique and emotional, and then blends with its interior to deepen the memory of the logo.

The logo and the font form are consistent, and the feeling of integration is enhanced, giving it a natural feeling.