Brand Confession

品牌自白

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石家庄市长安区第十一幼儿园秉持着“第二家园”的办学理念，融入陶行知生活即教育的观念，注重老师与孩子之间的平等交流。

麦吉乇以幼儿园理念为出发点，提取园所名称中的特殊数字，与自然元素进行融合设计。LOGO主体将家的图案结合幼儿园名称中特殊数字十一的结构，形成独特的符号，寓意幼儿园就像是孩子的第二个家园，在潜移默化中影响孩子的行为习惯，润泽孩子的心灵。

孩子是幼儿园的小主人，标志中提取小树的形态，希望每个孩子能像树木一样自由舒展地成长。

Taking the kindergarten concept as the starting point, McGory extracts the special numbers in the name of the kindergarten and fuses the design with natural elements.

The main body of the logo combines the pattern of a home with the structure of the special number eleven in the name of the kindergarten, forming a unique symbol that implies that the kindergarten is like a second home for the child, influencing the child's behavior and habits and moistening the child's heart in a subtle way.

The child is the little master of the kindergarten, and the logo extracts the form of a small tree, hoping that each child can grow freely and spaciously like a tree.