Brand Confession

品牌自白

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蒙小特以行业特点为出发点；以托育理念为核心；以圆润的图形为表达方式；设计具有符号感，引人联想并深刻记忆的标志。

麦吉乇在充分了解需求之后，育以小山羊的形象为理念的具象化代表，提取最能代表小山羊形象的羊角造型设计出简洁的图案，象征孩子们勇敢活泼，敏捷机智的形象。同时结合拟人化的面部表情制作整体圆润的造型，表现孩子可爱圆润的脸和调皮灵动的表情   字母的缩写代表着托育的名称，将字母用卡通的表现形式进行设计，增加名称的独特性。  色彩选用温柔的浅粉色，让人感觉值得信赖的浅蓝色和充满活力与希望的鹅黄色为主调。

After a thorough understanding of the needs, McGory noddedto raise the image of a little goat as a concrete representative of the idea. He extracted the shape of the goat horn that best represents the image of a little goat and designed a simple design to represent the image of children who are brave and lively, quick and resourceful. At the same time, combined with anthropomorphic facial expressions, the overall round shape is made to show the cute and round face of the child and the naughty and clever expression. The abbreviation of the letter represents the name of the nursery, and the letter is designed in the form of cartoon to increase the uniqueness of the name. The colors are soft and light pink, trustworthy light blue and vibrant and hopeful yellow.