图形不单单只具有形式表线、信息叙述和传达的功能，同时它还有吸引人、感动人、缩短时空距离的距离的功能，图形设计的主要功能是传达信息，是视觉传达的基本形式。正因为如此，图形才被广泛使用。

Graphics not only has the function of form line, information narration and communication, but also has the function of attracting people, moving people and shortening the distance between time and space. The main function of graphic design is to convey information, which is the basic form of visual communication. Because of this, graphics are widely used.

1、图形的概念和特征 | The concept and characteristics of graphics

（一）图形的概念

中国传统意义上的图形概念与设计学科中的图形概念存在一定的差别。视觉艺术中的“图形”概念与信息和传播有着密切的关系。广义的图形概念应该界定为：图形( Gr a phi c ) 是所有能够利用来产生视觉图像并转为信息传达的视觉符号。

There are some differences between Chinese traditional graphic concept and graphic concept in design discipline. The concept of "figure" in visual art is closely related to information and communication. The generalized concept of graph should be defined as: graph is all the visual symbols that can be used to produce visual images and transform them into information transmission.

（二）图形语言的特征

图画式的图形语言是一种有助于视觉传播的简练而单纯的语言，具有直观性。图形语言具有传播的特性。图形语言和文字一样，一旦被大家公认，它的内涵就确定下来且不易改变。

Pictorial graphic language is a concise and simple language which is helpful to visual communication, and it is intuitive. Graphic language has the characteristics of communication. Graphic language and text, once recognized, its connotation is determined and not easy to change.

2、图形类标志在语言表达上的优势性表现 | The advantage of graphic symbols in language expression

图形标志是以富于想象或相联系的事物来象征企业的经营理念、经营内容，借用比喻或暗示的方法创造出富于联想，包含寓意的艺术形象。其优势性表现在：图形是传播信息的形象简语；图形是最易识别和记忆的信息载体；图形是世界通用语言；图形具情绪感染力和精神浸透力。

Graphic logo is to use imaginative or related things to symbolize the business philosophy and business content of an enterprise, and to create an artistic image rich in association and implication by means of metaphor or implication. Its advantages are as follows: graphics are the image language of spreading information; graphics are the most easily recognized and memorized information carrier; graphics are the universal language in the world; graphics have emotional appeal and spiritual penetration.

3、图形标志设计的原则 | Principles of graphic logo design

成功的标识，既要有独创性，又需要具有强烈的艺术美，设计师设计中并非简单的“拿来主义”，如果不求甚解、依样画葫芦，照搬一些他人的东西或原始的一些符号，就开始进行肤浅的形式美和现代美的组装，那么设计出的标识难免会落入俗套。在标识设计中，要本着科学求实的态度，去伪存真，把各种各样的点、线、面、体进行分割与组合，运用艺术原则和艺术规律，强调标识的形式感和现代性，结合传统装饰图形艺术，从简化的字母、字体以及现代抽象图形的角度来着手进行设计，兼收并蓄，融会贯通，不断发展创新，设计出的标识不仅具有现代感、信息感、商业感，而且具有较强的审美性，就会设计出意义深远属于我们 民族的又是国际化的现代标识。

A successful logo needs not only originality but also strong artistic beauty. The designer's design is not a simple "taking doctrine". If he does not seek to understand, draw gourd according to the example, and copy some other people's things or primitive symbols, he begins to assemble superficial formal beauty and modern beauty, then the logo will inevitably fall into the stereotype. In logo design, we should adopt a scientific and realistic attitude, eliminate the false and retain the true, divide and combine all kinds of points, lines, surfaces and bodies, use artistic principles and artistic laws, emphasize the sense of form and Modernity of logo, combine traditional decorative graphic art, and design from the perspective of simplified initials, fonts and modern abstract graphics Through continuous development and innovation, the logo designed not only has a sense of modernity, information and business, but also has a strong aesthetic, which will design a modern logo of far-reaching significance and internationalization belonging to our nation.

麦吉乇设计观点：

Maijituo design point of view:

重视幼儿园平面设计，设计出科学的有利的视觉识别，是传播幼儿园教育理念、建立幼儿园知名度、塑造幼儿园形象的快速便捷之途。

Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.

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