2021-01-21

园所VI设计中的色彩搭配原则

在幼儿园、托育、小学VI设计中,色彩的搭配在作品想要表达的主题和内容上都有着画龙点睛的作用,通过色彩的搭配可以有效地提高作品的可观赏性,同时注重作品色彩的搭配可以帮助幼儿去更好地理解作品想要表达的更深层次的寓意,实现设计师和幼儿的交流,使作品的价值型得以提升。

In the kindergarten, the care, the primary school VI design, the color collocation in the work wants to express the theme and the content all has the function of the Zhang Sengyou, through the color collocation can effectively enhance the work appreciability, at the same time, pay attention to the color of the work can help children to better understand the work to express the deeper meaning, designers and children to achieve communication, so that the value of the work can be enhanced.

园所VI设计中的色彩搭配原则

1. 具有鲜明性 | It’s very distinctive

要想让平面设计突出鲜明性,就是要求在色彩的搭配上使用的色彩数量不要过于单一避免整体的设计显得单调乏味,也要注意不能使用太多数量的色彩从而避免设计太过于花哨。同时要注意在冷暖色调的选择上要突出作品主题的统一性,在其他的例如补色的色彩调整上突出鲜明的个性。

For graphic design to stand out, it is required that the number of colors used in color matching should not be too single to avoid the overall design appears monotonous and boring, also be careful not to use too many colors to avoid too much of a fancy design. At the same time we should pay attention to the choice of warm and cold colors to highlight the unity of the theme of the work, in other colors such as complementary color adjustment to highlight the distinctive personality.

园所VI设计中的色彩搭配原则

2. 具有平衡性 | It's a balancing act

要突出色彩的平衡性,就是在作品的色彩搭配上要考虑的作品整体的和谐。使用的色彩过于单一时,可以考虑调整属性从而使作品达到明暗对比的平衡。另外还要注意色调对比的平衡,如在色调的对比过程中要对中间的色调进行衬托。最后就是要平衡色相比,要注意高透明度和低透明度或者高饱和度和低饱和度之间的色彩的搭配。

To highlight the color balance, is in the works with the color to consider the overall harmony of the works. The use of color is too single, you can consider adjusting the attributes so that the work to achieve a balance of light and dark contrast. Also pay attention to the balance of tone contrast, such as in the process of tone contrast to the middle of the tone to set off. Finally is to balance the color comparison, to pay attention to the high transparency and low transparency or high saturation and low saturation color collocation.


园所VI设计中的色彩搭配原则

3.具有合适性 | Fit in 

要突出色彩的合适性,就是要求色彩的选用要和设计的对象相适应。不同的色彩会有不同的象征,不同的主题也会有与其相对应的色彩的象征,如在学校的设计中就多采用绿色和黄色的色彩,从而象征着希望和发展。不同的时代背影下的对象也会有不同的色彩与其对应,如在中国节日的平面设计几乎都会选用红色。合适的色彩运用对平面设计起着尤为重要的作用。

To highlight the suitability of color, is to require the selection of color and design objects to adapt. Different colors will have different symbols, different themes will also have the corresponding color symbol, such as in the school design more green and yellow colors, thus symbolizing hope and development. The object under the shadow of different times also can have different color to correspond with it, for example in the graphic design of Chinese festival almost can choose red. The proper use of color plays an important role in graphic design.

色彩运用在平面设计中起着不容忽视的作用,色彩的合理搭配可以很好地为作品的主题服务,运用不同的色彩可以带给幼儿不同的视觉感受甚至是强烈的视觉冲击。

The use of color in graphic design can not be ignored, the reasonable collocation of color can serve the theme of the work well, the use of different colors can give children different visual experience or even a strong visual impact.

园所VI设计中的色彩搭配原则

麦吉乇设计观点:

Maijituo design point of view: 

重视幼儿园平面设计,设计出科学的有利的视觉识别,是传播幼儿园教育理念、建立幼儿园知名度、塑造幼儿园形象的快速便捷之途。

Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.

园所VI设计中的色彩搭配原则

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