Brand Confession

品牌自白

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Brand Confession

品牌自白

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黄山市屯溪区新潭故里幼儿园 以“当地文化为贯穿，将黄山作为图形形态，延绵的山脉是包容感、稳固，更是是民族志气的象征；连续的排列方式，又似奇松的散开的枝干，代表幼儿坚韧不拔的精神，也代表幼儿每个成长阶段都不可或缺；相互的连接造型，与当地建筑风格相呼应，凸显地域性，又似我们为幼儿共同构建起的充满爱的场所。在图形中融入幼儿纯真的笑脸、活泼可爱，散发美好正能量，圆形的愿景就像 丰硕的种子果实，如同生命的延续；整体一“人”字为造型，是以人为本，师生团结凝聚、共同成长的象征。

麦吉乇在充分了解需求之后，设计师将充满力量的盾牌 、代表幸运的四叶草、上善若水的水波纹以及温暖幸福的灿烂阳光融入其中，展现世界的美好，是成长、时间的见证，为幼儿的一生幸福奠定基础。

Huangshan Tunxi Xintan Houlin Kindergarten takes "local culture as the penetration, and Huangshan Mountain as the graphic form. The extended mountain range is inclusive and stable, and it is also a symbol of national ambition. The continuous arrangement, like the scattered branches of a strange pine, represents the perseverance of children, and also represents that every growth stage of children is indispensable; The interconnected shape echoes the local architectural style, highlights the regionalism, and is also like the place full of love that we build together for children.