Brand Confession

品牌自白

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丛台区第三幼儿园以“育之以爱，教之以情”为办园宗旨，寓指幼儿在园所及老师的细心呵护培养之下，知识的累积从少到多，自身的发展从少到多；以“幼儿为本，呵护幼儿成长，关注幼儿发展，培养健康人格”为办园理念；“文化启蒙，润心养正；快乐运动，健康育人”作为办园特色。

麦吉乇设计之时将以主体似两个奔跑运动的孩子，自由自在，是活力、自信的象征，也代表着朝气蓬勃的向上力。体育作为传统文化中的重要组成部分，是中华民族宝贵的文化遗产，体育精神代表着孩子们对生活的热爱和积极向上的心态，同时也是孩子们在园所之中健康快乐、自由自在成长的一个体现，让孩子们在运动中长大，传承体育特色，与园所的办园特色办园目标相契合。整体识别性高，富有理念，具有品牌专属性，易于传播。

The third kindergarten in Congtai district takes "education with love and teaching with emotion" as its tenet, implying that under the careful care and cultivation of the kindergarten and teachers, children can accumulate knowledge from less to more and develop themselves from less to more; it takes "children oriented, care for children's growth, pay attention to children's development and cultivate healthy personality" as its idea; "cultural enlightenment, moistening the heart and nourishing the body; happy movement, and" happy life ", "Healthy education" is the characteristic of running the garden.

When Maggie Torr is designed, the main body will be like two running children. Freedom is the symbol of vitality and self-confidence, and also represents the vigorous upward force. Sports, as an important part of traditional culture, is the precious cultural heritage of the Chinese nation. Sports spirit represents children's love for life and positive attitude. It is also an embodiment of children's healthy, happy and free growth in the kindergarten. It makes children grow up in sports, inherits sports characteristics, and is consistent with the goal of the kindergarten All right. High overall recognition, rich in ideas, with brand specificity, easy to spread.