现代幼儿园基本都会有自己的logo，一个优秀的logo可以代表一个园所，可以让幼儿园在当地享有知名度，家长和孩子在看到园所logo时就知道是哪所幼儿园，从而对幼儿园产生了解的欲望。那么对于幼儿园来说，怎样的logo设计才算得上优秀呢？

Modern kindergartens basically have their own logo. An excellent logo can represent a kindergarten and make the kindergarten enjoy local popularity. When parents and children see the logo of the kindergarten, they will know which kindergarten it is, so they have a desire to understand the kindergarten. So for kindergartens, what kind of logo design can be regarded as excellent?

1.简单明朗 | Simple and clear

logo是一种视觉语言，要设计简练，明了，不可太过于复杂。还要表现出幼儿园的物质文化，制度文化，精神文化，设计师可以从园所提炼出的信息中，创设出符合幼儿园的logo，让幼儿园logo更具有代表性，辨识性。

Logo is a kind of visual language. It should be concise, clear and not too complicated. It also shows the material culture, institutional culture and spiritual culture of the kindergarten. Designers can create a logo that conforms to the kindergarten from the information extracted by the kindergarten, so that the logo of the kindergarten can be more representative and recognizable.

2.富有个性 | Full of personality                        

logo是用来表达品牌的独特的，以此独特为标记，要让家长和孩子幼儿园logo的特殊意义，所以园所的logo要有自己的特点。如果一个logo和其他logo较为相似，就会失去识别性，让家长孩子无法区分，也就失去的logo的基本意义。

Logo is used to express the unique brand, with this unique as a mark, to let parents and children kindergarten logo special significance, so the kindergarten logo should have its own characteristics. If a logo is more similar to other logos, it will lose the recognition, so that parents and children can not distinguish, and it will lose the basic meaning of the logo.

3.符合美学 | Conforms to aesthetics           

logo不但是一种视觉感受，而且要符合家长孩子的审美趣味。符合美学原理，传播园所文化。家长孩子在观看logo的同事，也是一种发现美的过程。logo常用的色彩是三原色，色彩纯度较高，更加容易的吸引家长孩子的目光，所以选择搭配颜色也是一个logo必不可少的步骤。

Logo is not only a visual experience, but also in line with the aesthetic taste of parents and children. In line with the principle of aesthetics, the dissemination of garden culture. When parents and children watch the logo, it is also a process of discovering beauty. Logo commonly used color is three primary colors, color purity is higher, easier to attract the attention of parents and children, so the choice of color matching is also an indispensable step of logo.

麦吉乇设计观点：

Maijituo design point of view:   

重视幼儿园平面设计，设计出科学的有利的视觉识别，是传播幼儿园教育理念、建立幼儿园知名度、塑造幼儿园形象的快速便捷之途。

Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.

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