每一所幼儿园在创建初期都需要一个好的品牌设计，依照幼儿园的创建教育理念设计出属于园所的专用标志是品牌设计的首要任务，如何设计有个性、拥有园所专属特色的logo则是一项重大挑战。 

Every kindergarten needs a good brand design in the initial stage of its establishment. According to the kindergarten's creation education concept, the primary task of brand design is to design a special logo belonging to the kindergarten. How to design a logo with personality and unique characteristics of the kindergarten is a major challenge.

一、专属理念 | Exclusive concept

每一所幼儿园都有自己专属特定的教育理念，这些教育理念是支撑整个幼儿园创建的动力来源，也是设计品牌logo形象的重要因素之一。而logo则是传达园所教育理念、增加园所知名度的一种方式。

Each kindergarten has its own specific education concept, which is the power source to support the creation of the whole kindergarten and one of the important factors to design the brand logo image. The logo is a way to convey the educational idea of the kindergarten and increase the popularity of the kindergarten.

二、专属颜色 | Exclusive colors

选取适合园所教育理念的颜色进行设计是组成一个完整logo的重要部分，鲜明的色彩能让家长们更加容易地记住园所本身，有利于提升园所形象品质，增加园所传播范围。

It is an important part of a complete logo to choose colors suitable for the educational concept of the kindergarten. Bright colors can make it easier for parents to remember the kindergarten itself, which is conducive to improving the image quality of the kindergarten and increasing the spread scope of the kindergarten.

三、专属形态 | Exclusive form

根据园所教育理念设计特定的logo形状、特定的中英文字体，搭配特定颜色组合成园所独有的logo。特定的形态更加能够与其他园所进行区分，从众多园所中脱颖而出。

According to the educational concept of the kindergarten, the unique logo of the kindergarten is designed with specific logo shape, specific Chinese and English fonts, and specific colors. Specific forms can be more distinguished from other gardens and stand out from many .

一个完整的logo是由标识+中英文标准字+标准色三大部分组成，在幼儿园品牌设计中起到重大作用，特定的标识都是园所文化教育理念的展现，简洁明亮、颜色鲜艳的标识，能够让孩子与家长快速的记忆园所名称，以增加园所知名度。

A complete logo is composed of three parts: logo + standard Chinese and English characters + standard color, which plays an important role in the kindergarten brand design. The specific logo is the display of the kindergarten culture and education concept. The simple, bright and colorful logo can let children and parents quickly remember the name of the kindergarten, so as to increase the popularity of the kindergarten.

麦吉乇设计观点：            

Maijituo design point of view:                         

重视幼儿园平面设计，设计出科学的有利的视觉识别，是传播幼儿园教育理念、建立幼儿园知名度、塑造幼儿园形象的快速便捷之途。

Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.

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