2020-12-21

幼儿园VI设计中传统色彩的应用 

传统的色彩搭配极易受到思想风潮和统治制度的影响。不仅如此,颜色的选取也体现出当时园所整体的精神世界,心灵美的一种表现形式。凯司幼儿园设计就来总结一下传统色彩是怎么在幼儿园VI设计中应用的。 

The traditional color collocation is easily influenced by ideological trend and ruling system. Not only that, the choice of colors also reflects the overall spiritual world of the garden at that time, a form of expression of spiritual beauty. Kaisi kindergarten design to sum up how the traditional color is in the kindergarten VI design application.

一、色彩鲜明、颜色的纯度较高

Bright Color, the purity of the color is higher

中国古老时期,只认准一种颜色的艺术设计,只追求简单单纯地美,虽然过去了千年万年,事物的色彩出现了一种又一种,但是人们对于只用一种颜色的观点一直不曾改变。因此,绘画领域的设计师就想出了一种新型的艺术,利用纯色作画,其他颜色进行点缀和搭配,将艺术作品的表达更加柔和和自然。

In ancient China, only one color was chosen for artistic design, and only simple and pure beauty was pursued. Although thousands of years passed, the colors of things appeared one after another, but the idea of using just one color has not changed. Therefore, the designers in the field of painting came up with a new type of art, using solid color painting, other colors for embellishment and collocation, will be more gentle and natural expression of the works of art.

幼儿园VI设计中传统色彩的应用 

二、颜色多种多样、对比同一

The colors are varied and have the same contrast

不仅是古代,幼儿园的平面艺术也将求颜色选择,无论是在产品的封面,还是各种VI的装订都使用比较普通的色彩。比如一直流传至今的五种颜色:黑色、白色、金色、红色和黄色,这几种颜色都变现出稳重和端庄的韵味。因此用此来结合鲜艳的色彩会使绘画的布局更协调和内容更完整。

Not only in ancient times, kindergarten graphic arts will also seek color choices, whether it is on the cover of products, or a variety of VI bookbinding are using more common colors. For example, there are five colors: Black, white, gold, red and yellow, all of which show a stable and dignified flavor. Therefore uses this to unify the bright color to be able to cause the drawing the layout to be more harmonious and the content more complete.

幼儿园VI设计中传统色彩的应用 

三、简练概括、以少胜多

Keep it short and to the point

设计本身就是给人用眼睛去体会、去感悟的,因此对于颜色的搭配要做到给人视力上的冲击作用,剧烈的视觉冲击会激发人们对于作品的印象加深。

Design itself is to give people with the eye to experience, to understand, so the collocation of colors to give people the role of visual impact, intense visual impact will inspire people to the works of the impression.

幼儿园VI设计中传统色彩的应用 

幼儿园VI设计设计发展趋势

The development trend of VI design in kindergarten

现如今的VI设计已不仅是园所内部最关注的问题,整个幼儿园都在进行彩色得追求,寻找更具美感和深厚内涵的搭配理念。设计师要做的就是留住传统理念的同时,发展更加持久和创新的设计。 

Today's VI design is not only the most concern within the kindergarten, the whole kindergarten is in the pursuit of color, looking for a more aesthetic and profound connotation of the idea of collocation. What designers should do is to retain the traditional concept while developing more durable and innovative design.

幼儿园VI设计中传统色彩的应用 

 麦吉乇设计观点:

Maijituo design point of view:

重视幼儿园平面设计,设计出科学的有利的视觉识别,是传播幼儿园教育理念、建立幼儿园知名度、塑造幼儿园形象的快速便捷之途。

Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.

幼儿园VI设计中传统色彩的应用 

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