幼儿园文化是什么？幼儿园文化是每一所幼儿园对教育的信念，没有信念的幼儿园不是在做教育，只能说是在做一盘生意。那么幼儿园品牌设计怎么做好？怎么创建幼儿园文化?
What is kindergarten culture? Kindergarten culture is the belief of every kindergarten on education, no belief in the kindergarten is not doing education, can only be said to do a plate of business. So kindergarten brand design how to do well? How to create kindergarten culture?
1. 价值观传承 | Heritage of values
幼儿园文化是每一所幼儿园对教育的信念，这种信念是幼儿园创始人以及每一位加入的成员愿意相信的，并且用实际行动去传播、乃至用生命来捍卫的价值观。例如：真善美，就应该让孩子们从小就建立这种价值观。
Kindergarten culture is the belief of every kindergarten in education, which is what the founder and every member of the kindergarten are willing to believe in, and use their practical actions to spread and even defend the values with their lives. For example, truth, goodness, and beauty should be taught to children from an early age.
对于公办的幼儿园来说，这种信念应该是国家以及地方传统对教育信念的传译。对于民办的幼儿园来说，这种信念代表了举办者对教育的理解和价值观的传承。
For State run kindergartens, this belief should be an interpreter of national and local traditions about education. For private kindergartens, this belief represents the understanding of education and the transmission of values.
2. 故事讲述 | Story telling
一个缺乏教育理念，没有教育使命感的投资者是不能打造好的校园文化的，充其量就是摘抄一些口号贴在墙上。例如“同在蓝天下，和孩子共同成长”，一些名人的金句之类。所以文化和故事是紧密不可以分割的。可以这样理解：文化的魂等于价值观，传承文化等于用故事传承价值观，传承教育文化等于传播对社会有正面意义价值观的故事。
A lack of educational philosophy, no sense of mission investors can not build a good campus culture, at best, is to copy some slogans posted on the wall. For example, "grow up with your children under the Blue Sky" , some famous words and so on. So culture and story are inseparable. It can be understood as follows: The soul of culture is equal to values, passing on culture is equal to passing on values through stories, passing on educational culture is equal to spreading stories with positive values to society.
3. 创新发展 | Innovation and development
以前的时候学校教育没有普及，文化的传承主要是利用各种故事，尤其是戏剧等方式来传承文化。这种文化的传承非常重要，因为这是代表了一个地方的统一价值观，对集体和谐发展起到非常重要的作用!文化讲究传承，传承并不是一成不变的传下去，而是在传承过程中在每一代有智慧的人手里加以修饰，例如三国演义里面很多事实也没办法考究，但是里面的价值观是无需要质疑的。
In the past, school education was not universal, and cultural transmission mainly used various stories, especially drama, to transmit culture. This cultural heritage is very important, because it represents a local unity of values, the collective harmonious development plays a very important role! Culture is about passing on, and passing on is not the same as passing on, but is embellished in the course of passing on, in the hands of each generation of intelligent people, for example, many of the facts in the Romance of the Three Kingdoms can not be examined, but its values are unquestioned.
最遗憾是经常看到幼儿园换园长后，新的园长破旧立新，把前任积累下来的全盘推翻重新再来。这种是粗暴的观念，也是妨碍文化和教育的积累发展的做法。专业的品牌设计公司可以很好地理解创办者的想法，并将其与设计结合起来，打造出设计师和创办者共同满意的优秀幼儿园品牌设计。
The most regrettable is often to see the kindergarten for the head, the new head of the old broken new, the former accumulation of the total overthrow of a new start. This is a crude concept and a practice that impedes the cumulative development of culture and education. Professional Brand Design Company can understand the idea of the founder, and combine it with the design to create a designer and founder satisfied with the excellent kindergarten brand design.
麦吉乇设计观点：
Maijituo design point of view:
重视幼儿园平面设计，设计出科学的有利的视觉识别，是传播幼儿园教育理念、建立幼儿园知名度、塑造幼儿园形象的快速便捷之途。
Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.
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