品牌经营就是如何把幼儿园精心创设成为社会大众所熟知的品牌，利用知名度高的品牌能力，进一步提高幼儿园在当地的影响力，增加幼儿园的群众口碑，从而提高办学成果及效益。而创设品牌幼儿园，需要幼儿园本身具有清晰准确的自身定位。下面小编为你揭秘，优秀幼儿园品牌如何创设！

Brand management is how to create a well-known brand for kindergartens, make use of the brand ability with high popularity, further improve the influence of kindergartens in the local area, increase the public praise of kindergartens, so as to improve the achievements and benefits of running schools. The creation of brand kindergarten needs clear and accurate positioning of kindergarten itself.Here's how to create an excellent kindergarten brand!

1、找到市场位置 | Find the market position        

幼儿园品牌定位是幼儿园为园所寻找一个合适的市场位置，增加自己的核心竞争能力，使幼儿园在父母，孩子的心理中占据有利的地位，他是一所幼儿园内在的较量，是幼儿园生存和进步的基础。 

The positioning of brand kindergarten is to find a suitable market position for the kindergarten, increase its core competitiveness, and make the kindergarten occupy a favorable position in the psychology of parents and children. It is an internal contest of a kindergarten and the basis for its survival and progress.

2、展显差异优势 | Show difference advantage      

幼儿园进行品牌定位务必要体现出幼儿园品牌的差异性优势，这是品牌的中心所在，是孩子与父母喜欢一个幼儿园品牌的重要力量。定位不要太过于眼高手低，也不能复杂和模糊。务必要找准位置，个性鲜明，展现特色。只有充分发掘出幼儿园的创设办园优势，才能找到办园的基础和发展前景，才能形成属于自己园所的特色文化。

Kindergarten brand positioning must reflect the difference advantage of kindergarten brand, which is the center of the brand and an important force for children and parents to like a kindergarten brand.We should pay attention to highlight the characteristics in the orientation of concept, goal, characteristics and culture. The orientation should not be too high minded and low handed, and should not be complex and vague. Be sure to find the right position, distinctive personality and show the characteristics. Only by fully exploring the advantages of kindergarten, can we find the foundation and development prospects of kindergarten, and form our own characteristic culture.

3、确立合适方向 | Setting the right direction        

幼儿园发展的重中之重是品牌定位，因此品牌定位要寻求适合自身的发展方向，确立一个合适园所发展的定位，就可以创设出一个有内涵的幼儿园，在愈来愈重视幼儿教育的今天，要成功创设一个优秀的品牌幼儿园，找到适合园所发展方向的品牌定位刻不容缓。

The top priority of kindergarten development is brand positioning. Therefore, brand positioning should seek its own development direction and establish a suitable positioning for kindergarten development, so as to create a connotative kindergarten. Today, more and more attention is paid to early childhood education. It is urgent to successfully create an excellent brand kindergarten and find a suitable brand positioning for kindergarten development direction.

4、明确培养目标 | Clear training objectives

幼儿园的品牌定位必定是与园长的内心是有联系的，和园长对孩子的关怀和教育是紧密相联的。因此务必需要确定这个幼儿园是如何培养孩子，带给孩子未来。幼儿园是孩子一生中所受的教育中最初始的阶段，一定需要明确创设的幼儿园品牌所包含的意义。

The brand positioning of kindergarten must be closely related to the director's heart, and the director's care and education for children. Therefore, it is necessary to determine how the kindergarten trains children and brings them the future. Kindergarten is the most initial stage of education in a child's life. We must make clear the meaning of the kindergarten brand.

麦吉乇设计观点：

Maijituo design point of view: 

重视幼儿园平面设计，设计出科学的有利的视觉识别，是传播幼儿园教育理念、建立幼儿园知名度、塑造幼儿园形象的快速便捷之途。

Maijituo design point of view: pay attention to the kindergarten graphic design, design a scientific and favorable visual identity, is to spread the kindergarten education concept, establish the kindergarten popularity, shape the kindergarten image of the fast and convenient way.

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