客户 / Client's name：鸿燕幼儿园
设计内容 / Design content ：VI设计、LOGO设计、IP设计、空间设计、景观设计
设计日期 / Design date：2020-11-07
地址 / Project address：四川 · 江油
Hongyan kindergarten takes "responsible education for children today, tomorrow and future" as its tenet; sets up "unity and harmony, forge ahead, dare to explore, realistic and innovative" as its style; and realizes the educational goal of "fraternity, happiness, nature and innovation". The ambition of a swan and a great Hong, which means lofty ambition, is not only the essence of Chinese culture, but also the inheritance of Chinese culture.
In the early stage of the design, Maggie Torr's designers brainstorm that they will take the shape of wild geese and fly to the distance in a flying and upward attitude, implying that they are ambitious and unwilling to dream of ordinary things, and fly to the distance with children's dreams, which also reflects the garden style of "forging ahead, pioneering, realistic and innovative"; wild geese like to form groups, often act in groups, and logo graphics are also in combination We combine the unique sense of childishness in children's painting with logo design, and present it in the purest and most authentic way. Although it is pure, it can move people's heart most. At the same time, it also reflects children's distinctive personality characteristics: innocence, boldness, exaggeration, romance, frankness, unrestrained We hope that this is not only a visual symbol, but also can accompany children's growth and reflect children's nature.