Brand Confession

品牌自白

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安康市开亮高新第七幼儿园，完美结合中西方教育理念，让孩子在学习传统文化的同时无限制的拥抱全世界多元的文化。秉承着大爱包容的理念，设有专门的教育设施为特殊儿童提供额外的帮助以实现特殊儿童群体的幼小衔接；保留孩子原始的童真，给予孩子自主选择的权利，提供给孩子无限想象与自由探索的成长空间，让孩子找寻到自己的追求与热爱的教育特色。

设计之初选定“小猴子”来作为园所的品牌形象，麦吉乇也期望通过小猴子造型去传播开亮地产照亮世界的理念，给孩子无限的创造空间。

The seventh kindergarten of Kailiang high tech in Ankang City perfectly combines Chinese and western education concepts, allowing children to learn traditional culture and embrace the world's diversified culture without limit. Adhering to the concept of great love and tolerance, special education facilities are set up to provide extra help for special children, so as to realize the connection between young and primary groups of special children; children's original innocence is retained, children are given the right to choose independently, and children are provided with unlimited imagination and free exploration space, so that children can find their own educational characteristics of pursuit and love.

At the beginning of the design, "little monkey" was selected as the brand image of the kindergarten. Maggie Torr also hopes to spread the concept of Kailiang real estate illuminating the world through the shape of little monkey, so as to give children unlimited creative space.